Day in and day out, more than five million blog posts are uploaded to the internet. With so much content being churned out by the second, producing something memorable is the only way for you to grab hold of potential visitors, prospects and leads.

Inbound Sales – a phrase that seems to be popping up on our screens more and more frequently. Whether you’ve had experience with it before or not, Inbound Sales is an emerging concept that is quickly gaining speed on its previous colleagues.

A fundamental component of Inbound Marketing, the determining factor in your presence on Search Engine Results Pages (SERPs), and the topic that seems to be on everyone’s lips: Search Engine Optimisation (SEO).

Inbound Marketing is taking the world by storm. But with so much complex terminology, it’s easy to fall behind. Worry not! Here are the 101 absolutely essential Inbound Marketing terms to add to your vocab ASAP.

So you are into social selling? You’ve been boasting about your social branding too, right? Trust us, if you could see our faces, you could see those emojis with hearts popping out of our eyes.

"What exactly is my audience looking for?" That's the million dollar question. Knowing exactly what your prospects want might sound like an impossible task, but there are a few key things you should be including in your content that are sure to boost your popularity.

The world of inbound marketing is fast-paced and constantly evolving. Those who want to participate and contribute are always looking for new methods and strategies being practiced in the industry. Reaching for a book – just like in college days – can be an essential part of this!

While it’s not a secret that keeping your audience engaged is the essential strategy to secure leads, how to capture their attention is not a straightforward task.

Pillar Content and Topic Clusters are the way to increase your organic search results and stand out from the crowd of other B2B companies.

Content Marketing has grown to be one of the most successful marketing strategies in recent years. However, the core principles of this philosophy may not immediately seem like the most straight-forward, especially when you’re dealing with B2B, or business-to-business, marketing.

B2C loves Instagram, small businesses swear on Facebook, e-commerce praises Pinterest, young entrepreneurs are obsessed with Snapchat, LinkedIn is made for B2B and no one expects anything from Twitter anymore? You’ve probably heard something similar from your marketing department or agency. Unfortunately, it’s wrong!

Traditional marketing strategies such as Outbound Marketing are having less and less of an impact in our modern society. Because people are constantly being bombarded by information – 510,000 comments are being posted and 293,000 statuses are being updated on Facebook in one minute alone – the marketing philosophies that worked in the past decades are starting to lose their magic.