The world of inbound marketing is fast-paced and constantly evolving. Those who want to participate and contribute are always looking for new methods and strategies being practiced in the industry. Reaching for a book – just like in college days – can be an essential part of this!

Content marketing has become an integral part of the marketing mix: Around 89% of companies report that they implement content marketing measures. But which direction will content marketing take in 2018, and what changes lie ahead?