Chatbots based on generative artificial intelligence are ideal for optimising B2B marketing. Our advice is to carefully plan the rollout of GenAI tools in the corporate context. We provide tips on AI strategy, tool selection and risk management.

Generative Artificial Intelligence (GenAI) is a real all-round talent. There are a particularly large number of applications for the new technology in marketing – and one of the most exciting is strategy optimisation.

GenAI offers companies significant benefits. Marketing is one of the areas with the greatest potential. We explain here why GenAI has what it takes to become the new success formula for effective B2B marketing.

Many companies have integrated lead generation into their digital marketing strategy in the form of messaging apps and chatbots. Live chat allows you to establish an immediate proximity to your prospects online. Bots are suitable for much more than just responding to customer service inquiries.

Search Engine Optimisation is changing every day and adapting to the newest trends in the world of digital marketing. So, it’s no surprise that SEO strategies are taking a new, fast-growing technology into account: the Internet of Things!

By now, the concept of Search Engine Optimization is probably nothing new to you. With 80% of users ignoring paid ads, it’s more important than ever to organically up your ranking in Search Engine Results Pages (SERPs).

How do other B2B companies use content marketing? There are a number of exciting studies from North American and German-speaking countries that address exactly this subject. In the following article, we give you an overview of the most important statistics in content marketing, which provide answers to the following questions:

Content marketing has become an integral part of the marketing mix: Around 89% of companies report that they implement content marketing measures. But which direction will content marketing take in 2018, and what changes lie ahead?