Industrial goods are a traditional driver of the economy – and they're at the forefront of innovation. As a manager in this dynamic sector, the "fourth industrial revolution" has long been a reality for you: you've been working on the digitalisation of the shop floor, shaping the networking of production, and enabling sustainable change in the construction or building materials industry.
As a result, your B2B customers are equally demanding. To win them over, you need to clearly communicate how your offering solves their problems. Industrial marketing strategies from &weekly support you in this: using digital campaigns, we communicate the benefits of complex products with a precise industry focus – tailored to long sales cycles, large buying centres and long-term customer relationships.
Sustainability, digital transformation and regulation are placing new demands on the industry. This requires focused, agile marketing that appeals to heterogeneous target groups: architecture and engineering firms as well as construction and property companies.
Customised solutions and constant pressure to innovate are characteristic of this dynamic segment. Marketing focuses on clearly communicating advanced technology in compliance with industry standards and regulations. Complex products and sales cycles require differentiated strategies.
&weekly supports you with precise strategies, attractive content and efficient automation. Here are some suppliers of industrial goods who are already benefiting from our services:
»The team made a very good and agile impression. We detected a lot of commonalities with our corporate culture at TWAICE. What really convinced us, however, was the structured and practical approach with which &weekly set up and managed the project from the very outset.«
Vice President Marketing & Partnerships, TWAICE
Our success stories demonstrate how we achieve measurable results for suppliers of industrial goods with targeted marketing strategies and technological expertise. From increasing brand awareness to generating qualified leads – learn from our clients' experiences and find inspiration for your own B2B marketing.
The tech start-up Packwise has developed an IIoT solution for the process industry. With &weekly, they restructure their marketing processes and achieve ambitious sales goals.
Then book an appointment with our industrial goods marketing experts. We will discuss how we can help you in a free initial consultation.