Industrial Goods

Communicating Progress: Marketing for an Era of Change.


Innovative Solutions for Industry and Construction

Industrial goods are a traditional driver of the economy – and they're at the forefront of innovation. As a manager in this dynamic sector, the "fourth industrial revolution" has long been a reality for you: you've been working on the digitalisation of the shop floor, shaping the networking of production, and enabling sustainable change in the construction or building materials industry. 

As a result, your B2B customers are equally demanding. To win them over, you need to clearly communicate how your offering solves their problems. Industrial marketing strategies from &weekly support you in this: using digital campaigns, we communicate the benefits of complex products with a precise industry focus – tailored to long sales cycles, large buying centres and long-term customer relationships.

Construction and Building Materials

Sustainability, digital transformation and regulation are placing new demands on the industry. This requires focused, agile marketing that appeals to heterogeneous target groups: architecture and engineering firms as well as construction and property companies.

Production and Automation

Customised solutions and constant pressure to innovate are characteristic of this dynamic segment. Marketing focuses on clearly communicating advanced technology in compliance with industry standards and regulations. Complex products and sales cycles require differentiated strategies.


Successful Together: Our Customers

&weekly supports you with precise strategies, attractive content and efficient automation. Here are some suppliers of industrial goods who are already benefiting from our services:

thyssenkrupp Logo &weekly Reference


Gebhardt Logo


Grenzebach Logo &weekly Reference


Gridstore Robotics Logo &weekly Reference


Navvis Logo &weekly Reference


Schūttflix Logo &weekly Reference


Twaice Logo &weekly Reference


FRIWO Logo &weekly Reference


Impact Story: TWAICE

»The team made a very good and agile impression. We detected a lot of commonalities with our corporate culture at TWAICE. What really convinced us, however, was the structured and practical approach with which &weekly set up and managed the project from the very outset.«

Lennart Hinrichs
Vice President Marketing & Partnerships, TWAICE


Read Impact Story

Lennart Hinrichs TWAICE &weekly Reference

How We Achieve Impact for Suppliers of Industrial Goods Through Scalable Marketing Solutions

  • Strategic Consulting: We consult on effective marketing strategies for durable industrial goods. We focus on the interlinking of marketing and sales.
  • Effective Content: We explain complex industrial products with easy to understand content: whitepapers, customer stories, blogs and social posts strengthen thought leadership and convince B2B customers.
  • Personalised Campaigns: We reach relevant decision-makers through a personalised approach.
  • CRM and Automation: We support CRM implementation and design data-driven campaigns for long-term customer loyalty.
  • Web Design: We sharpen the company profile with high-quality websites.
  • SEO and Optimisation: We increase search engine visibility, boost traffic and generate more qualified leads.

Customer Impact Is What Counts. Get To Know Our Customer Stories Here.

Our success stories demonstrate how we achieve measurable results for suppliers of industrial goods with targeted marketing strategies and technological expertise. From increasing brand awareness to generating qualified leads – learn from our clients' experiences and find inspiration for your own B2B marketing.


Go To Market Framework with Ready-to-Use Templates.

Benefit from our free practical guide and develop a clearly articulated go-to-market plan for your B2B company, step by step.

GTM Strategy Playbook

20220503-&weekly-Mockup-White paper-EN-GTM Framework-Brochure

Looking For Growth Strategies for Industrial Goods?

Then book an appointment with our industrial goods marketing experts. We will discuss how we can help you in a free initial consultation.