5 min read
From Features to Benefits Storytelling With Impact for B2B Customers
Successful B2B companies depend on the power of stories in their content marketing. In this article, we show marketing...
4 min read
How Data-Driven Insights Lead to a Successful Content Strategy
A data-driven content strategy is the perfect way to roll out the red carpet for B2B prospects. After all, with the...
6 min read
From Data to Decisions: How Analytics is Transforming B2B Marketing
Decisions based on facts are better decisions. This simple sentence summarises the principle behind the success story...
6 min read
GenAI Tools and Risk Management: A Safe AI Strategy for Marketing
Chatbots based on generative artificial intelligence are ideal for optimising B2B marketing. Our advice is to carefully...
5 min read
Optimised Marketing Strategy with GenAI
Generative Artificial Intelligence (GenAI) is a real all-round talent. There are a particularly large number of...
5 min read
How GenAI Can Increase the Productivity of Marketing Teams by 100%
GenAI offers companies significant benefits. Marketing is one of the areas with the greatest potential. We explain here...
3 min read
Use This Lead Scoring Model to Secure Higher Conversion Rates
Are you constantly on the hunt for positive customer reviews? With a sophisticated lead scoring model in your CRM, you...
4 min read
Almost Magical: How to Build a Lead Qualification Process
Filtering out your next customers from the huge volume of leads is the high school of marketing. By implementing our...
7 min read
How Do You Measure Inbound Marketing? The Top 11 Metrics
Which marketing metrics are significant in inbound marketing and how can you best track them? We’ve compiled the top 11...
7 min read
Go-To-Market Strategy: Your Digital Marketing Master Plan in Six Steps
The idea is fantastic, the product is terrific, the feedback from all respondents is exuberant – it’s crystal clear...
9 min read
10 Typical Marketing and Sales Challenges You Can Solve with HubSpot
Are you contemplating using the HubSpot CRM platform to digitalise your marketing and sales processes? It’s a great...
9 min read
B2B Social Media Strategy: How Your Business Can Use Social Media Better
Do you have a moment to answer three questions about your B2B social media strategy? Don’t worry, it won’t take long:
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