Growth by Design

The Growth Marketing and Sales Blog

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6 min read

GenAI Tools and Risk Management: A Safe AI Strategy for Marketing

Chatbots based on generative artificial intelligence are ideal for optimising B2B marketing. Our advice is to carefully...

5 min read

Optimised Marketing Strategy with GenAI

Generative Artificial Intelligence (GenAI) is a real all-round talent. There are a particularly large number of...

5 min read

How GenAI Can Increase the Productivity of Marketing Teams by 100%

GenAI offers companies significant benefits. Marketing is one of the areas with the greatest potential. We explain here...

3 min read

Use This Lead Scoring Model to Secure Higher Conversion Rates

Are you constantly on the hunt for positive customer reviews? With a sophisticated lead scoring model in your CRM, you...

4 min read

Almost Magical: How to Build a Lead Qualification Process

Filtering out your next customers from the huge volume of leads is the high school of marketing. By implementing our...

5 min read

How Do You Measure Inbound Marketing? The Top 11 Metrics

Which marketing metrics are significant in inbound marketing and how can you best track them? We’ve compiled the top 11...

7 min read

Go-To-Market Strategy: Your Digital Marketing Master Plan in Six Steps

The idea is fantastic, the product is terrific, the feedback from all respondents is exuberant – it’s crystal clear...

9 min read

10 Typical Marketing and Sales Challenges You Can Solve with HubSpot

Are you contemplating using the HubSpot CRM platform to digitalise your marketing and sales processes? It’s a great...

9 min read

B2B Social Media Strategy: How Your Business Can Use Social Media Better

Do you have a moment to answer three questions about your B2B social media strategy? Don’t worry, it won’t take long:


7 min read

Can Buyer Personas and Jobs to Be Done (JTBD) Co-Exist?

Before you found your first client, wrote your first inbound blog, or even got involved with marketing at all, you...

5 min read

5 Examples of Excellent B2B Inbound Marketing

Extraordinary times call for extraordinary measures – this or something similar sounding could be the slogan for ...

3 min read

Svensson & Friends Becomes &weekly: Our New Brand Goes Live

New year, new brand? No. Because we've been looking at how we can weatherproof our company's brand identity for the...