A holistic marketing strategy is the foundation for sustainable success. That's why this subject is a top priority at &weekly. We develop a strategy for you that brings together all of the most important parameters and is aligned with your business goals. This provides a framework for deriving tactical measures that all contribute to the same goal. Through the tracking of relevant metrics, your strategy can be continuously optimised.
&weekly supports you on three levels: we analyse how your company should position itself on the market (go-to-market strategy). We develop content that offers added value for your target group (content strategy). And we design a precise plan for campaigns that deliver measurable results (campaign strategy). With our marketing expertise, we have a deep understanding of complex B2B industries and use innovative approaches to get the most out of your budget.
The GTM strategy defines the guidelines for your marketing. Based on market insights, it defines target markets, customer segments and buyer personas. It also aligns your value proposition with the pain points of your target group so that you can optimally position your solutions.
With relevant content, you can demonstrate expertise, strengthen your brand with the target group and establish thought leadership. The various content types are strategically aligned with the individual phases of the buyer's journey, from raising awareness through the consideration phase to the purchase decision.
We implement your marketing goals via comprehensive campaign strategies. To do this, we develop an individual channel approach that is optimised for reach, lead generation and conversion. Benchmarks and metrics allow for continuous improvement. Account-based marketing (ABM) increases effectiveness through focussing.
At &weekly, we measure our success by that of our customers. Our customer stories show how we turn tailored strategies into measurable success. From increasing brand awareness and activating engagement strategies to generating high-quality leads: Each case study tells its own individual B2B marketing success story.
LegalTech from Switzerland. Legartis is fundamentally changing the processes in legal departments through AI. The team is determinedly boosting TOFU lead generation. With impressive results.
The tech start-up Packwise has developed an IIoT solution for the process industry. With &weekly, they restructure their marketing processes and achieve ambitious sales goals.
Then book an appointment with our B2B marketing experts. Find out how we can support you in a free initial consultation.