CleanTech Case Study

Wirelane

E-Mobility-Startup generates 1.600 Leads in 4 Months

Together with the B2B growth experts at &weekly, Wirelane was able to seize an unparalleled opportunity and ignite an unprecedented lead turbo. 

 
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Picture-Perfect Lead Generation.

In 2021, the BMDV, the German Federal Ministry of Digital Affairs and Transport, launches a €300 million funding program for SMEs to advance the installation of publicly accessible charging infrastructure. This means a boost for the expansion of e-mobility – and a huge opportunity for Wirelane. The brand needs to raise their profile in the shortest possible time and generate many leads.

 

 

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From the Case Study

“Thanks to &weekly's extensive HubSpot and marketing experience, we were able to roll out a perfectly tailored campaign across numerous channels. It was a resounding success!”

– Constantin Schwaab, CEO Wirelane

Charge. Pay. Done. This is Wirelane

Founded in Munich in 2016, Wirelane is now one of the industry’s more grown-up companies. The 50+ employees spread across two locations are united by the collective mission to guide people into a more sustainable future through smart EV charging solutions.

In 2021, the BMDV, the German Federal Ministry of Digital Affairs and Transport, launches a €300 million funding program for SMEs to advance the installation of publicly accessible charging infrastructure. This is an unprecedented opportunity for the cleantech-startup.

 

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Major opportunity for the up-and-coming CleanTech startup

Wirelane put together a package whereby the charging station specialist added the missing 20% to the BMDV’s subsidy. 

However, there was a catch! The BMDV’s funding was limited to the year 2021. The company’s product, which was not yet widely known, had yet to gain attention in relevant target segments – and time was of the essence!

Was Wirelane able to seize this opportunity and take advantage of the narrow time frame of the funding program?


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