Commerce & Retail

Convince the Professionals: Digital Marketing for B2B Retail.


Intense Competition, a Complex Offering, Demanding Customers

Whether online or in-store: B2B retail has its own rules. As a B2B retailer, you supply products and solutions for business customers that are technically complex and highly specialised. You have to assert yourself against intense competition, because purchasing is highly competitive. Your target group is demanding and expects personalised services. In addition, there are also contemporary priorities such as data protection and sustainability.

Winning and retaining B2B customers in this context is a challenge. And for &weekly, it's one of our key focus areas. With digital marketing, we help you reach the relevant target group, maintain long-term customer relationships and achieve verifiable results. The bottom line for your company: more qualified leads and accelerated growth.


By nature, e-commerce retailers operate in the digital environment. Online visibility is therefore of the utmost importance for them, with expert content further enhancing their profile. Data-driven approaches with measurable results and target group-orientated campaigns support lead generation.


B2B retailers with physical shops need digital campaigns in order to differentiate themselves from the competition with a more modern image, and to communicate the added value of their offering. For retailers, this integration of online and offline marketing poses a particular challenge. 


Technology providers for B2B retailers deliver innovative solutions for more efficient processes, cost reduction and better customer experiences. These services are often complex and difficult to differentiate in the market. Consequently, digital marketing must be precise and target group-focused.


Successful Together: Our Customers

&weekly supports you with precise strategies, attractive content and efficient automation. Here are some b2b retail and commerce companies who are already benefiting from our services:

Visable Logo &weekly Reference


Tradebyte Logo &weekly Reference


Aleno Logo &weekly Reference


Shopgate Logo &weekly Reference


Kaiserkraft Logo &weekly Reference


Vert Logo &weekly Reference


Payabl Logo &weekly Reference


Impact Story: Kaiserkraft

»&weekly provides the highest quality content and advice. We appreciate the cooperation at eye level.«

René Emmerich
Marketing Director, kaiserkraft


Read Impact Stories

René Emmerich kaiserkraft &weekly Reference

How We Achieve Impact for B2B Retail Companies Through Scalable Marketing Solutions

  • Strategy Consulting: We develop customised marketing strategies for B2B retail with a long-term perspective and in-depth expertise on industry trends, such as sustainability.
  • Content Marketing: We deliver substantiated content that wins over B2B target groups. This strengthens the brand and generates more qualified leads.
  • SEO and Optimisation: We increase search engine visibility and optimise websites to better reach B2B customers and increase conversion. 
  • CRM and Automation: We support marketing automation to maximise success.
  • Personalisation: We meet your target group's desire for individualised communication with personalised email campaigns.
  • Data-driven Marketing: We deliver measurable results thanks to digital tools and data analysis. 

Customer Impact Is What Counts. Get To Know Our Customer Stories Here.

Our success stories demonstrate how we achieve measurable results for B2B retailers with targeted marketing strategies and technological expertise. From increasing brand awareness to generating qualified leads – learn from our clients' experiences and find inspiration for your own B2B marketing.


Do You Want to Create Growth Through Intelligent Marketing Automation?

Then take a look at our free step-by-step guide. It shows you how to define criteria and measures, optimise lead conversion and integrate marketing and sales.

Lead Management Model

20220503-&weekly-Mockup-White paper-EN-Lead Management-Landing Page

Are You Seeking More Growth for Your Company?

Then book an appointment with our B2B retail experts. Find out how we can support you in a free initial consultation.