Thanks to software that can simulate the performance and profitability of electricity storage systems, the Munich-based start-up became the market leader for predictive battery analytics within just a few years. Its marketing and sales department, on the other hand, were not as good at analysing their leads. Collaboration with the B2B growth experts at &weekly provided some much needed clarity.
The rapid conversion of the energy supply to zero-emission electricity is no longer an option; it’s an absolute necessity! The technology is available, but there is room for improvement with regard to the power storage performance of batteries. TWAICE offers important insights into overcoming this challenge.
Which marketing measures are effective in which channels? How can you qualify leads and focus on the promising ones? In which situations is it worthwhile to pick up prospects in order to increase your conversion rate?
All these questions can now be answered by the battery analyst TWAICE based on concrete figures – all thanks to a lead management system designed and implemented by &weekly.
