Sharing Knowledge, Shaping the Future

Blog

Storytelling With an Impact for B2B Customers

Marketing managers learn how they can use storytelling to make complex topics more accessible to their B2B customers without losing sight of their marketing objectives.

Impact Story

Manpower Increases Business Efficiency through Standardised CRM Processes

Eight countries, eight different marketing processes – that is the situation Manpower is facing. The consequences: Disagreement on the priority of leads, as well as difficult benchmarking.

Guide

GenAI for Digital B2B Marketing

More than 20 applications and many essential practical tips, from brainstorming to automation: how to optimize your strategy, content, channel strategy and technology with GenAI.

Blog

GenAI Tools: A Safe AI Strategy for Marketing

Comprehensive risk management and selecting the right tool to use are critical aspects of using GenAI. We provide tips on AI strategy, tool selection and risk management.

Impact Story

Experis Achieves Four-Digit MQLs in 6 Months

andweekly works together with the marketing manager to drive digital marketing forward – from strategy, technology, and content to campaigns, processes, and the team.

Blog

Using Data-Driven Insights for your Content Strategy

Data-driven insights help your content campaign gain more visibility. We share with you the five cornerstones of a content strategy in which the right data leads to greater success. 

Impact Story

Contovista Increases Brand Awareness With a Shift to Lead Management

Contovista refocuses the marketing strategy, secures existing customers and attracts new ones: A smooth but effective change of direction.

Guide

LinkedIn Publishing for B2B Marketing

Get inspiration for fitting content that impacts your target group. This guide comprises the important basics you need in order to make optimal use of your company’s LinkedIn account.

Blog

How Analytics is Transforming B2B Marketing

Analytics and AI is the top future trend that will have the greatest impact on B2B marketing over the next five years. This offers enormous opportunities for B2B marketing teams.

Impact Story

PART Builds Digital Marketing Platform for Customer Acquisition

The SAP-provider wants to invest in its digital presence and digital marketing. Its marketing strategies and processes needed to be refreshed.

Guide

Successful Content Marketing in B2B

This guide focuses on common challenges for marketing teams when planning and implementing high-value B2B content.

Blog

How GenAI Can Increase the Productivity of Marketing Teams

Marketing is one of the areas with the greatest potential for GenAI. Here, GenAI-based automation saves an average estimated 32% of working time.

Blog

11 Metrics to Track Content-driven Marketing Strategies

One mistake many businesses make is generating expensive content without measuring whether it actually achieves the desired results. We’ve compiled the top 11 metrics.

Impact Story

Legartis Achieves Higher Lead Quality, Lower CPL and Faster Sales Cycles

The Swiss LegalTech Legartis wants to promote its SaaS solution. This is achieved through conversion optimisation and a targeted content strategy.

Blog

Optimised Marketing Strategy with GenAI

We at andweekly have gathered extensive experience with GenAI in day-to-day marketing – and now we want to show you which of the technology's capabilities are the best places to start.

Impact Story

Ramboll Strengthens Growth with Brand Awareness Campaign

Ramboll supports commercial customers and government institutions in 35 countries with their services. However, not many in the DACH region knew about their full-service offers.

Impact Story

Packwise Embarks on the Road to Success With Its Digital Marketing Strategy

It quickly became clear how much potential was untapped in the Packwise solution. What the start-up lacked, however, was a structured marketing setup and meaningful content.

Impact Story

Wirelane Generates 1,600 Leads in 4 Months With Marketing Campaign

In just 4 months, Wirelane was able to boost its brand awareness, launch a campaign tailored directly to a grant program and generate over 1,600 leads.

Impact Story

NavVis Enjoys Quick and Scalable Growth Thanks to Digital Marketing Processes

NavVis relies on digital marketing and sales. The goal: generate and nurture leads and qualify leads in an automated fashion. Read more here.

Impact Story

TWAICE Optimises Marketing and Sales Process With Hubspot and Salesforce

When TWAICE hired andweekly, the mission was clear: systematic, comprehensive lead management with measurable performance data.

Impact Story

FRIWO Focuses on Scalable Growth Strategy Based on Digital Marketing and Sales

FRIWO does agile marketing with HubSpot. The strategy: highly relevant content and automated lead scoring for optimal lead qualification. Find out more.

Impact Story

FinTecSystems Enjoys Strong Growth With Content-Driven Marketing Strategy

With high-quality content, FinTecSystems positions itself as a thought leader in the financial world – and grows through marketing and sales automation.

Guide

6 Steps to a Go-to-Market Strategy

This practical guide takes marketing managers step-by-step through the process of developing a sound GTM strategy. It will give your company a brand new go-to-market framework or sharpen your existing plan.

Guide

Successful B2B-Lead Management

Is your lead management process not delivering the results you expect? Use our model to examine your lead management process, set it up properly and establish it in your company.

Guide

How to Create a Lead Scoring Matrix for B2B

Use our Excel template for lead scoring and customize it for your company in 3 steps. Our guide will take you through the process step by step.