B2B Marketing
as a System, Not
Patchwork.

We create clarity, structure and impact:
from strategic foundation to measurable execution.
We Do Three Things. Not Side by Side, but as a System.
Strategy, Creativity and Technology interlock at andweekly.

From strategic clarity emerge design and communication, translated into impact through data, automation and AI.

This creates marketing that doesn’t simplify complexity – it makes it effective.
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Strategy

We Create Clarity Before We Get Loud.

Strategy determines whether marketing works or fizzles out. We understand business models at their core, translate complexity into clarity and create the foundation for identity, story and relevance.

Services:

  • Brand strategy and positioning
  • ICP definition and messaging
  • Brand narrative and storyline
  • Go-to-market strategy
  • Communications and campaign strategy
  • Impact goals and KPI system
Creativity

We Make Brands Visible, Tangible and Relevant.

Our creativity doesn’t mean: more, flashier, faster. It means: telling stories that show conviction – based on clear strategy and consistent identity. We develop content that moves people because it’s understood: strategically precise, creatively bold and technologically grounded.

Services:

  • Content strategy and narrative execution
  • Campaign development
  • Brand identity and visual systems
  • Content production (copy, visual, motion, video)
  • Thought leadership and employer branding
  • UX/UI design and web development
Technology

We Make Impact Measurable and Marketing Adaptive.

Technology is the lever that turns Strategy and Creativity into impact. We connect systems, data and processes into a learning marketing system – so ideas become measurable success. Artificial intelligence is our amplifier: It recognizes patterns, tests hypotheses and accelerates processes – always grounded in human insight and experience.

Services:

  • CRM implementation and optimization (HubSpot)
  • AI-powered CRM optimization
  • AI-powered marketing and sales automation
  • AI-based content optimization and campaign management
  • Data analysis, conversion tracking and performance measurement
“B2B companies are under pressure to deliver marketing impact. We combine strategy, creativity and technology so that communication creates orientation again and growth becomes measurable.”
Sven Montanus, Managing Partner