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Software & Tech

Digital marketing that makes differentiation visible.

Stand out on a Competitive Market

How software and IT service providers catch attention.
Content Marketing
Placing complex products on a highly competitive, dynamic market can be done with knowledgeable, up-to-date topics. With the help of our subject-specific content, software and tech companies distinguish themselves and convert interested parties into customers.
SEO and Website Optimisation
IT tools, software, and SaaS are often very specific. That is good – as long as they are found by the target group. We research keywords and analyse websites for a harmonious balance between search volume and specification.
Campaigns
The appeal of target group segmentation lies in individual lead nurturing. Whether paid campaigns, newsletters, landing pages, or social media – our formats dive right into the business world of software and tech customers.
CRM Systems and Automation
The IT industry also demonstrates its digital maturity through the tools it uses itself. We implement software that synchronises marketing, sales, and service, automates campaigns, and aligns decisions based on data.
Customer Journey Mapping
From the initial contact, every prospect passes different stages in the funnel. By understanding their pain points and needs, we communicate the right topics at the right time – until the sale is closed.
Web Design and Development
With the help of the andweekly team, an online presence becomes a high-performance marketing tool. We design attractive landings pages, websites with unique functions, and impactful calls to action.

Marketing Technology for Tech Companies

When software joins forces with the right strategy.
Beschreibung: Even clever products and services do not sell themselves. These companies succeed – due to data-driven, strategically sophisticated content campaigns:
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DocuSign
»Over the last years, andweekly has provided us with comprehensive support in content marketing with the development and creation of our blog content: from finding topics to implementation. In-depth industry knowledge, flexibility and punctuality were always a prerequisite. Many thanks to the dedicated team at andweekly!«
Elsa Kesler
Content Marketing Specialist
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easy
»andweekly has played a crucial role in realigning our digital marketing. The content developed specifically for our target audiences and the effective campaigns have improved lead generation. A particular added value was the optimization of our lead funnel in HubSpot, which has made our marketing processes noticeably more efficient.«
Heike Kohler-Reineke
Chief Marketing Officer

The Idea Is Genius – But Who Will Buy It?

How startups take off with andweekly.

An AI tool that checks contracts in seconds, a SaaS technology leader for indoor spatial intelligence – our software and tech customers do not lack business models but partners. Their success stories describe how we changed this together.
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Legartis

LegalTech from Switzerland. Legartis is fundamentally changing the processes in legal departments through AI. The team is determinedly boosting TOFU lead generation. With impressive results.

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NavVis

In marketing and sales, NavVis relies on comprehensive digital strategies to tap into the global market. This is scalable and helps to achieve the ambitious growth targets.

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