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Smart Strategies That Generate Growth.

We develop marketing strategies
with lasting sustainable effects.
The Goal Is Success.
Success Begins With Strategy.
Strategic marketing planning is our highest priority. We focus on four aspects that are closely interconnected but require different competencies.
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Brand Strategy

With a well-thought-out brand strategy we ensure that, even amongst great competition, the target group remembers the brand and chooses it over others. We help B2B companies to develop a distinctive, strong identity, which reflects their core values and vision and creates the ideal requirements for digital marketing success.

Go-To-Market Strategy

If an offer needs to be positioned for the first time, our go-to-market strategy comes into play. It comprises an analysis of the target market, the competitors, and the buyer persona. We work out the unique characteristic of your solution and establish a marketing plan – all within a fixed time frame and with defined performance indicators.

Content Strategy

The ultimate task of B2B marketing is to not follow the customers but to let them come to you. Companies with value-added content succeed in that. We develop content with a content strategy, which considers the target group’s pain points, reliably answers questions, and presents solutions.

Campaign Strategy

Our campaign strategy covers the entire buyer’s journey: from the initial gathering of information and weighing the pros and cons to the final purchase. We use communication channels, spanning from the landing page to social media campaigns, that suit the target group perfectly. andweekly’s strategies are designed with scalability in mind – their effects can be measured.

Why Your B2B Marketing Strategy Is in the Best Hands With Us.

Memorable Identity
We clearly distinguish brands from the competition, connect them with a positive message, and embed them in the target group’s long-term memory. Awareness of the brand increases, it gains reputation, and its value grows.
Optimal Starting Situation
Our go-to-market strategy positions a company exactly where its offers meet the customers’ needs. Competitive advantages and market potential are optimally used.
Persuasive Content
andweely’s in-house team conceptualises and produces high-quality content, with which companies establish themselves as an authority within their industry, take on the role of a pioneer, and prove that they think outside the box.
Campaigns With Results
We set clear goals for marketing measures and transparently measure the results. Differing specifications, such as an increase in reach, lead generation, and conversion rate can be readjusted, and success can be documented.
Data as the Basis for Action
andweekly bases B2B marketing on new technologies in data analysis. We acquire an objective foundation in order to directly reach the target group. Even though we don’t know how it will react in detail – we know for sure how to find out.
Holistic Approach
Strategy, Content, Campaigns, Technology: we do not consider these B2B marketing elements in isolation but as a connected whole. Our methods complement and consolidate each other.
Empowered Confidence
andweekly supports companies in gaining new skills and trains them regarding the use of tools. This way, marketing strategies are sustainably embedded and can be professionally realised within an organisation.

References Count. Our Customers Tell Their Stories Here.

We measure our success by that of our customers. Their stories show how andweekly achieves strong results with tailored strategies. Whether it is by increasing brand awareness, content demand, or high-quality lead generation: each case study is its own, individual
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Legartis

LegalTech from Switzerland. Legartis is fundamentally changing the processes in legal departments through AI. The team is determinedly boosting TOFU lead generation. With impressive results.

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Experis

Experis, a leader in IT services and IT expert resourcing, achieves ambitious goals in lead generation and customer acquisition with a target group-specific content strategy.

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What Characterises an Efficient Go-To-Market Strategy?

Our B2B marketing handbook is available for free. It contains concrete models for a successful market introduction in six steps.
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