Creative Content That Engages Audiences

Blog articles are the right format to catch attention at the beginning of the customer journey. They address industry trends, share tips, and recommend solutions for those challenges the target group struggles with.

White papers are more comprehensive than blog articles. They discuss more complex problems and present a company’s offers as their solutions. White papers address target groups who are going through the discovery phase.

Success stories also approach potential customers in the discovery phase. Anyone seriously considering an offer is encouraged by the success stories of other users. What is a better testimony than positive references?

Solution briefs summarise the solutions in B2B business succinctly and to the point. This format can tip the target group towards making the final purchase decision.

Social media posts have two benefits: they reach the audience right where it prefers to interact, and they show that an organisation is concerned with topics relevant to the target group and illustrates this interest authentically.

Paid search and paid social ads achieve effective performance marketing. They are powerful eye-catchers due to their connection of image and text, address the target group directly, and their efficiency can be analysed easily.

The appeal of email campaigns lies in the individual, personal form of address. They are suitable in case contact has already been made and the target group or certain segments are to be converted to customers.

Landing pages consolidate the most important information about a specific offer, provide additional content, and call visitors to further action, such as registering for a newsletter or sending recommendations.

A website is an organisation’s digital business card, connecting all online marketing activities in one central web presence. All the more reason to create a visually attractive and content-strong appearance that is user-friendly and functional.