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Content Marketing Guide

Utilise B2B content to achieve marketing goals

Optimise your content strategy and maximise your content’s impact

This guide focuses on common challenges for marketing teams when planning and implementing high-value B2B content. It offers valuable insights enabling marketing teams to create content that helps them reach the marketing goals.
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Content marketing takes effect through strategic planning and smart implementation.

Designed holistically and with a view to the entire buyer’s journey, measurable, produced in a resource-saving way, appealing to the target group, and helpful in solving its challenges, placed on the right channels and tailored to the respective channel – this is how B2B content achieves marketing goals.

In this content marketing guide, marketing teams learn about the nuances needed in order to achieve the desired results with their content.

 

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B2B Content – Marketing Leverage for Your Business

 

  • Secure and Effective Use of AI Tools
  • Getting to the Heart of Buyer Personas
  • Using the Right Formats and Channels
  • Infographic: Plan Content for the B2B Buyer’s Journey
  • Ensuring Measurable Results
  • Overview: B2B Content Formats and Business Goals
  • Correct and Effective Integration of Expert Knowledge
  • Placing Content So It Will Be Seen
  • Saving Resources – Smart Recycling of B2B Content

 

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