Impact Story: Contovista Increases Brand Awareness

Contovista Increases Brand Awareness With a Shift to Lead Management

With data intelligence of the highest Swiss standard, Contovista offers white label solutions for finance management and everyday digital banking of private and business customers that stand out in terms of design, usability and CX. Contovista must be doing something right, as it’s now known throughout the Swiss financial world.

Since 2019, Contovista and andweekly have been working together to drive brand awareness by means of digital marketing.

Find out how Contovista relies on targeted marketing and lead generation to influence decision-makers in its target group. And we’ll show you how it manages to stay there thanks to a pivot towards needs-based lead management and customised content.

Contovista Shows Banks a New Way

Although banks have successfully worked in established structures for a long time, even long-standing traditions are not beyond change. After all, customer expectations are constantly evolving. Contovista anticipated this challenge and began to support banks in acquiring, retaining and inspiring customers through greater personalisation and relevance to everyday life, providing both expertise and guidance in the process.

But what can marketing do to support this mission? In 2019, Contovista began positioning itself with thought leadership and awareness content on core topics such as data-driven banking. Regular touchpoints were created to engage with prospects while lead generation campaigns were launched to spread content – all with the aim of generating more leads and making more sales.

In 2019, Contovista’s aim was to develop its digital marketing and optimise processes. Since in-house resources were not sufficient, Contovista turns to andweekly.

andweekly created content with various objectives across numerous channels. Alongside blogs, white papers, social media posts and newsletters, andweekly also guided Contovista in the decision to use HubSpot and subsequently managed the onboarding process.

The marketing measures began to bear fruit. Contovista made a name for itself. The company both wanted and needed to preserve and show off its outstanding reputation.

Highlights 2022

Blog Publishing

Views increased by 130%
2.5 minutes per page view

Social Publishing

Social clicks on LinkedIn increased by 100%
Audience rose organically by around 15%

Email Marketing

Send rate increased by 340%
Open rate increased by 280%
Email recipient list expanded to 1,000+

The Marketing Strategy Needs to Be Rethought

The cards were reshuffled in the autumn of 2021, with Thomas Peischl becoming marketing lead for Contovista. The new Head of Marketing took a close look at the company’s current positioning and strategy.

Contovista was better known among the target group, while topics such as digital banking and being data-driven were no longer a novelty. A solid thought leadership and awareness content hub was created, and all the readers all knew about it. However, it quickly became clear that the target group, which by nature is very narrow, and the potential for pure lead generation, had largely been exhausted.

andweekly and Contovista were successful in seamlessly changing direction away from lead generation to lead nurturing, lead management and producing highly relevant content.

This is Contovista

Understand. Coach. Enable.

Mountains, chocolate and banks…welcome to Switzerland! The up-and-coming FinTech Contovista has its home in the midst of this idyllic scenery.

The Swiss FinTech is on a mission to help banks become more innovative and customer-centric.

Founded in Zurich in 2013, the company benefits from a strikingly international, collaborative setup. From its infamous “4 in a garage” origins as a start-up, the company has evolved into a grown-up and partner of Switzerland's most established financial institutions. Its success is crystal clear for all to see! In 2019, the FinTech was acquired by Viseca, and has been part of Finnova since 2022.

8 Success Factors

Next-level social media

Focus on quality and its own content, greater visibility

Thought leadership established

Increased number of blog views and better performance

New customers acquired

New and existing customers strengthened through webinars, events and email marketing initiatives, increased open rates

HubSpot

Personalisation, automation and performance measurement with HubSpot. CRM cleaned up and optimised for use

Newsletter audience increased

Through clean segmentation, lead qualification in HubSpot

Sales and marketing alignment

Better planning and more interaction bring sales and marketing together and make content even more relevant

Better Strategy and planning

Interactive weeklys, joint meetings between the two partners

Redesign

Adjustments of newsletter and blog templates, new image for social media including linking concept with greater focus on its own website

We Create Content That Moves Target Groups.

B2B marketing involves major challenges – very complex topics, highly demanding target groups, and the great necessity to provide measurable results. This is where we come in: with digital competence, journalistic diligence, and a deep understanding of the B2B world, we help marketing teams to reach their goals. Let’s create custom solutions together that will ensure your success in the long-term.

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