Leading Technology That Enables Scalability

CRM software consolidates customer information in a single platform. All activities are coordinated in real time. Marketing, sales, and service processes interlink and become more economic through automation. A CRM system provides detailed marketing reporting for business decisions.

State-of-the-art, AI-based content management and marketing solutions allow marketing teams – even without programming know-how – to create, manage, and publish digital content, such as texts, images, and videos. Good CMS is characterised by its user-friendliness and flexibility regarding extended functions.

Thanks to software in marketing automation, campaigns in the form of email, social media, or personalised ads proceed mostly automatically. Companies save time and resources while ensuring consistent communication with their target group at the same time.

Technologies for improving the customer experience include chatbots that provide round-the-clock services, personalisation software that recognises individual client preferences, and customer feedback tools that allow B2B companies to draw valuable conclusions from customers’ opinions

Analytics and insight tools collect, analyse, and visualise data, in order to give insights into the performance of marketing measures, such as into the traffic of websites or the click-through rates and conversions of campaigns about creating awareness and lead generation.

Technology for connectivity accounts for the fact that 90% of our medial interaction today happens via screens. Devices such as smartphones, tablets, laptops, and smart TVs must be compatible with the internet, with apps, and with each other in order to facilitate information exchange. The same applies to the connection between companies and their target groups.