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GenAI Guide

The best GenAI use cases in B2B marketing

Implementing Strategies, Content and Campaigns More Effectively with GenAI

Marketing teams will learn about the 20+ most exciting use cases for this revolutionary AI tool. The GenAI guide also provides valuable implementation tips to get you started – from your own GenAI strategy to risk management.
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Discover And Use The Best GenAI Applications

GenAI can help you in almost every area – whether it's target group segmentation, content planning or a more effective channel mix. This guide contains 20+ attractive use cases for digital B2B marketing divided into the four areas that are important in digital B2B marketing: strategy, content, channels and technology.

Your GenAI strategy must also be embedded in a solid risk management system to avoid the common GenAI problems, especially factual hallucinations and data protection deficiencies. We show you how to proceed with risk management and which GenAI offerings are particularly recommended for marketing.

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20+ Use Cases According to Function and Tasks in Marketing

  • GenAI in strategy development
  • GenAI in content creation
  • GenAI for channel strategies and campaigns
  • GenAI in marketing automation and CRM

GenAI in Practice: Implementation Tips

  • Prompt Engineering: What You Need to Know
  • Market Overview: ChatGPT and the Alternatives
  • Leverage Opportunities, Manage Risks: Cornerstones of the GenAI Strategy
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