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LinkedIn Guide for
B2B Marketing

Best practices for LinkedIn publishing
including examples

Use your company profile more effectively and create content that reaches your target group.

This guide comprises the important basics you need in order to make optimal use of your company’s LinkedIn account. Marketing teams gain a concise overview about what, when, and how they should publish on LinkedIn with practical examples of real companies.
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All details needed for successful LinkedIn publishing.

Most B2B companies have LinkedIn profiles. However, sometimes it is important to know a few basics to utilise posts properly. In this guide marketing managers find out how to fill their company’s LinkedIn profile with content that speaks to followers and encourages interaction, invites potential buyers to visit your website, and brings your company closer to its goals.

Learn about the factors that make LinkedIn posts approachable, helpful, and relevant. Discover which formats and content are the best – and click through examples of real LinkedIn accounts that serve as inspiration to improve your company’s posts.

 

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The most frequently asked questions from B2B companies about LinkedIn publishing and illustrative example posts:

 

  • The Right Post. Relatable, Helpful, and Relevant
  • Top 7 Post Formats. Examples of Real Accounts
  • Best Practice. Helpful Statistics for Companies
  • Hashtags. Choosing the Right Categories
  • Time and Frequency. How Often and When to Post?
  • Image Sizes. How to Fit Your Content Into the Format

 

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Complete the form and you will receive an e-mail with the download link for the free LinkedIn Guide.