myneva

European Market Leader Strengthens Its Digital Presence

myneva, the leading European software provider for care and social services, faced a complex challenge: Seven country subsidiaries with different online presences needed to grow together into a unified, strong brand.

The vision was clear – myneva wanted not only to maintain its position as European market leader but also to expand its digital visibility. What was missing was a central platform for effective lead generation and consistent brand communication.

Together with andweekly, myneva launched a comprehensive transformation: website relaunch, automated lead processes, and international campaigns – all designed to enable sustainable and scalable growth.

The Starting Point: Seven Countries, Seven Challenges

Before collaborating with andweekly, myneva faced structural problems that prevented rapid growth:

• Fragmented online presence: Seven country subsidiaries operated independent websites, leading to inconsistent user guidance, inconsistent brand image, and inefficient marketing processes.
• Missing marketing and sales automation: Lead generation, nurturing processes, and content management were neither consolidated nor automated – each country worked with its own tools and approaches.
• Ambitious growth goals: myneva aimed for systematic expansion as European market leader – both as a software provider and as an attractive employer brand.

Clear Goals for Sustainable Growth

myneva defined ambitious but measurable goals for digital transformation together with andweekly. The focus was on building a central, HubSpot-based website platform that unites all seven European countries under a unified brand umbrella.

Particularly important was the massive increase in lead generation: From an average of 100 to 800 Marketing Qualified Leads per month. This ambitious goal should be supported by a clear brand identity that authentically addresses all sub-markets.

Additionally, scalable campaign structures should emerge – with reusable assets and automated workflows that enable efficient integration of all marketing channels from social media and paid campaigns to SEO and webinars.

Strategic Approach: Agile, Modular, International

andweekly developed a three-stage approach for the myneva transformation. First, a modular website theme with 30 reusable components was created in just three months, dynamically adapting to four target segments: elderly care, child and youth services, disability support, and social services.

In parallel, a comprehensive content strategy was implemented that uses GenAI for efficient localization in five languages. Over 300 organic social media posts, 50 social ads, and 30 lead nurturing emails were created systematically and multilingually.

The third component consisted of 13 international demand generation campaigns via Meta, Google Ads, and LinkedIn with differentiated messaging. Central control via Jira and Asana combined with local adaptation ensured maximum efficiency with cultural relevance.

"With andweekly, we were able to launch an international website in the shortest time, professionalize our campaigns, and massively increase lead generation. The collaboration is strategic, fast, and always solution-oriented."

Dieter Weisshaar
CEO, myneva

What Made the Collaboration Particularly Successful

The exceptionally fast implementation succeeded through agile processes and clear milestones – despite international complexity, the new website was live in just three months. The modular approach, which focused on scalability and reusability from the beginning, was decisive.

Data-driven optimization proved particularly valuable: Comprehensive dashboards for website performance, lead quality, and campaign ROI enabled continuous improvements based on real user data instead of assumptions.

Central governance with clear process structures and regular reviews created the basis for efficient international collaboration. This allowed the complex project to run smoothly despite seven different country subsidiaries.

Measurable Success in Record Time

The results of the myneva transformation exceeded all expectations and showed impressive numbers after just one quarter:

• Performance boost: Website traffic increased by 59% from 23,394 to 38,181 sessions (Q2 to Q3), while lead generation nearly doubled by 92% to 2,260 new contacts.
• International success: Germany recorded 49% more website visits, Austria achieved the strongest growth with 211%, while Switzerland, Netherlands, and Finland gained between 68% and 112%.
• Optimized efficiency: 1,768 Marketing Qualified Leads (MQLs) at an average cost-per-lead of 103 euros, while SEO visibility increased by 68% and content production time was reduced from 90 to 30 minutes.

Solid Foundation for Sustainable Growth

Through collaboration with andweekly, myneva has achieved more than just short-term success – the company now has a scalable marketing infrastructure that systematically supports further international growth. The modular website architecture and reusable content templates create the foundation for efficient expansion into new markets.

The automated marketing and sales processes are particularly valuable: HubSpot workflows qualify leads independently, while performance dashboards and optimized conversion funnels enable data-driven decisions. In campaigns, Meta generated 79% of all Marketing Qualified Leads at the lowest costs, while LinkedIn delivered the highest lead quality with a 49% conversion rate.

The established processes and built-up know-how enable myneva to not only maintain its position as European market leader but also systematically expand it – with measurable results and sustainable efficiency.