International Strategy Consultancy
Digital lead generation for an award-winning strategy consultancy: Tenfold increase in contacts and triple website reach through systematic marketing development.
B2B marketing for consultancies is demanding. The target audience – decision-makers in mid-market companies and large corporations – is critical, well-informed and bombarded with offers daily. Traditional outreach and referrals work but are difficult to scale.
An award-winning international strategy consultancy faced exactly this challenge. The company – which cannot be named for competitive reasons – had established itself as a leading management consultancy in the strategy space. Yet digital channels remained largely untapped – the website was a business card, not a sales channel.
The answer: A digital marketing infrastructure designed from the ground up. Together with andweekly, the strategy consultancy developed a system over two years that not only generates leads but delivers lasting impact.
The management consultancy made a deliberate decision to systematically build a scalable digital marketing strategy to accelerate growth and reach new target audiences.
The goal was ambitious: Build a professional digital marketing infrastructure and become digitally visible as a leading strategy consultancy. This required more than individual campaigns.
It was about creating a complete marketing system – from technical infrastructure to content strategy to lead qualification. HubSpot was to serve as the central platform to orchestrate all activities and make them measurable.
At the same time, the brand message had to be clear: This strategy consultancy is the partner for companies that want to not only analyze complex challenges but also solve them. This positioning needed to run through all channels – consistent, credible and backed by concrete proof points.
We didn't start with campaigns – we started with strategy. In intensive workshops, we developed buyer personas for mid-market companies and large corporations, defined a value matrix with pain points and core messages and planned content clusters along the buyer's journey.
In parallel, we built the technical infrastructure. HubSpot was implemented, data migrated from the existing CRM and marketing automation set up. Double opt-in processes, follow-up workflows and lead scoring were carefully designed: When does a contact become a qualified lead? How are leads prioritized? What happens after the first interaction?
Then came the creative work: White papers as lead magnets, LinkedIn content for the company page and partner profiles, newsletter campaigns with above-average engagement rates. All with one goal: positioning the strategy consultancy as a thought leader.
Only then did the paid media campaigns launch. LinkedIn Ads for targeted outreach to senior-level decision-makers. Google Ads for active demand capture. Everything data-driven, everything measurable, everything optimizable.
What made this collaboration special? The close integration of all disciplines. Strategy, creative and technology were interconnected from the start. Nothing was viewed in isolation – everything was part of a larger system.
The tenfold increase in digital contacts demonstrates: When you understand your target audience and have the right processes in place, you generate not just many leads but the right leads. The consistent focus on senior-level decision-makers in mid-market companies and large corporations was crucial for this quality.
The long-term approach proved particularly valuable: Instead of chasing quick wins, a sustainable system was created over more than two years. A system that grows, learns and continuously improves. Data-driven optimization made it possible to continuously reduce the cost per lead to a low double-digit figure over the project duration.
andweekly supports a leading international strategy consultancy specializing in complex challenges for German mid-market companies and large corporations.
For competitive reasons, the company cannot be named.
The numbers confirm the success of the strategic approach: After more than two years, the strategy consultancy has a functioning digital marketing system that measurably contributes to growth.
What do these results mean for the strategy consultancy? First and foremost: The digital channels are activated. The marketing infrastructure is in place, the pipeline is filling and contact quality is on target.
More importantly: A system has been created that scales. Marketing automation is running, processes are established and data quality is secured. What was built over two years can now grow continuously – with new content formats, additional campaigns and further target audiences.
The positioning as a leading strategy consultancy is now also digitally visible. This project demonstrates: Those who translate complexity for others should also approach their own marketing systematically.