Cornelia Niesner

Cornelia Niesner

When asked in which language Cornelia writes, she always likes to answer: in the language of your company. What she loves most about content creation? The thematic diversity and all the possibilities of approaching complex topics.

Recent posts by Cornelia Niesner

5 min read

How Do You Measure Inbound Marketing? The Top 11 Metrics

By Cornelia Niesner on 16/11/22 14:10

Which marketing metrics are significant in inbound marketing and how can you best track them? We’ve compiled the top 11 metrics covering the most important goals in inbound marketing.

Topics: Knowhow
5 min read

5 Examples of Excellent B2B Inbound Marketing

By Cornelia Niesner on 24/02/22 11:36

Extraordinary times call for extraordinary measures – this or something similar sounding could be the slogan for inbound marketing. The triumph of the social web has also brought about many changes in companies’ marketing approach. It was essential to recognise that the trends shifted away from classic push marketing and towards pull marketing and to implement this in the best way possible. The effect: companies are producing more and more high-quality and relevant content instead of relying solely on advertising messages with a high scatter effect.

Topics: Spotlight Content Marketing