New technologies are reshaping the market, transforming processes, and raising customer expectations to a new level – GenAI foremost among them. As Head of AI Strategy & Enablement, Meike ensures that andweekly doesn't just keep pace with this shift but actively shapes it. She owns the GenAI strategy across functions – spanning Customer Success, Sales, Creative, and Tech – and establishes standards that bring together efficiency, quality, and security.

Her perspective on GenAI rests on a solid foundation: over ten years of content strategy and production, from Content Writer to Head of Content to Head of Creative Production. This deep understanding of what modern B2B marketing teams need is paired with a clear-eyed view of what technology can achieve – and where people ultimately make the decisive difference.

Using GenAI intelligently to boost both efficiency and creativity at the same time – that's what it's all about.

Whether evaluating new tools, defining quality standards, or enabling the team: Meike ensures GenAI at andweekly becomes more than a passing trend – a genuine competitive advantage. Her goal: efficiency gains that free up space for creative excellence, helping B2B brands translate the opportunities of technological change into measurable results.

Meike has been part of andweekly since 2018. After many years as a creative strategist and content specialist, she now drives the intelligent use of GenAI forward – as a strategically owned, permanent part of our services.