Everyone's talking about ChatGPT. This guide shows how to use it to take B2B marketing to the next level. Marketing teams will learn about the 20+ most exciting use cases for this revolutionary AI tool. The GenAI guide also provides valuable implementation tips to get you started – from your own GenAI strategy to risk management.
This guide contains 20+ attractive use cases for digital B2B marketing from our experts' points of view. We describe how they work and provide a useful strategic classification for all cases: this will tell you how much expertise is required in each case, how much effort is estimated and what efficiency gains are possible.
The use cases are divided into the four areas that are important in digital B2B marketing: strategy, content, channels and technology. GenAI can help you in almost every area – whether it's target group segmentation, content planning or a more effective channel mix.
ChatGPT & co have sensational capabilities, but GenAI chatbots are not a universal remedy: they also have their weaknesses. Your GenAI strategy must therefore be embedded in a solid risk management system to avoid the common GenAI problems, especially factual hallucinations and data protection deficiencies.
We show you how to proceed with risk management and which GenAI offerings are particularly recommended for marketing. We also give you tips for prompting, i.e. strategies for formulating questions or tasks for the AI in a targeted manner. Our GenAI guide explains everything you need to know to use the new technology effectively. This powerful growth driver is something you should definitely take advantage of.
