There's no shortage of marketing tools. What's missing is strategic clarity.
We share insights that bring direction
and unlock real impact.
and unlock real impact.
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Blog
Measuring AI Visibility: Metrics and Method for B2B
Measuring AI visibility: which metrics matter for B2B companies, how a prompt set is built and why visibility is a leading indicator, not an outcome.
Blog
What AI Builds a B2B Brand's Picture From: A 90-Day Study
AI systems build a B2B brand's picture from many third-party sources. What 90 days of measurement across 30+ brands reveals about their variety.
Blog
Digital PR in B2B: Visibility in Search and AI Systems
Digital PR in B2B makes companies visible in search engines and AI answer systems. How the discipline works, how to build it, and how to measure success.
Blog
B2B Outbound: How Signals Connect Marketing and Sales
B2B outbound works on signals today: recognize buying signals, combine them in a stack, and activate marketing and sales in a coordinated way.
Blog
Account Based Everything: ABM as a GTM Strategy
Account Based Everything moves beyond classic ABM. How marketing and sales build one GTM system and why it drives sustainable growth.
Blog
Gated Content: 6 Criteria for Assets That Convert
Why aren't decision-makers downloading your whitepaper? 6 criteria for gated content that delivers real value and generates pipeline.
Blog
Dark Social Marketing: Leveraging Invisible Influence
Dark Social Marketing explained: Why B2B purchasing decisions happen in private channels – and how to optimize content for this invisible influence.
Blog
B2B Demand Generation: Strategies for Qualified Leads and Pipeline
Successful B2B demand generation combines content, channels and timing. Discover which campaign strategies deliver measurable results.
Blog
B2B Customer Experience: Why It Decides Deals
B2B customer experience is a strategic competitive advantage. How mid-market B2B companies build CX systematically and generate measurable pipeline.
Blog
B2B Thought Leadership: What Makes Your Brand Worth Citing
AI systems evaluate authority, not keywords. Learn how B2B brands become cited sources through expertise positioning and brand identity.
Impact Story
Docusign: 66% Less Time, Higher Content Quality
How Docusign established a scalable content marketing program with andweekly – GenAI-powered with editorial excellence.
Blog
Zero-Click Search: Why Less Traffic Can Mean Better Leads
AI traffic converts 4.4× better than traditional organic traffic. Why declining visitor numbers aren't an alarm signal and how B2B companies can adapt their strategy.
Blog
GTM Engineering: The Modern B2B Stack for Pipeline Growth
GTM engineering connects HubSpot, Clay and AI into one system. This is how B2B companies scale pipeline instead of MQLs.
Impact Story
From Referral Business to Digital Lead Generation
An award-winning strategy consultancy professionalizes its marketing. A tenfold increase in contacts and triple the reach demonstrate how B2B marketing delivers results.
Blog
B2B Content Strategy: Why Consistency Beats Viral Hits for Pipeline
Viral moments impress briefly. Consistent content systems convince over time and strengthen the pipeline.
Blog
B2B Brand Identity: Why AI Demands a Clear Identity
87% of B2B teams use AI – and increasingly sound the same. Without clear brand identity, AI becomes a problem, not an accelerator. Act now.
Blog
Marketing ROI: Marketing That Convinces CFOs
Marketing loses budgets not because of poor performance but because of the wrong metrics. Those who argue in terms of pipeline, revenue and customer value win.
Impact Story
From Cost Center to Brand: How seca Makes Service Internationally Scalable
How seca partnered with andweekly to position its service division as a standalone brand and build a scalable campaign architecture for DACH and UK.
Blog
Growth Circle: Why Linear Funnels Slow B2B Growth
B2B buyers jump between channels, phases and buying groups. The Growth Circle replaces linear logic with integrated pipeline strategies.
Blog
AI Content Strategy: AEO and GEO for B2B Visibility
Generative AI is turning search engines into Answer Engines, reducing the visibility of traditional content. New B2B visibility requires an integrated strategy of SEO, AEO and GEO.
Impact Story
Systematic Approach to Success: thyssenkrupp Generates 1,000+ Leads
From strategy to results: thyssenkrupp makes Carbon Credits digitally successful. 1,000+ leads and 44,000 website visitors show how B2B marketing works.
Blog
Zero Click Searches: The Shift from SEO to GEO
Digital visibility continues to evolve: whilst search engine rankings remain relevant, integration into AI-generated answers increasingly gains importance.
Impact Story
myneva Doubles Lead Generation and Increases Website Traffic
European care software provider doubles leads and increases website traffic by 59% through unified marketing strategy – international scaling in just three months.
Article
More Success with Data-Driven Lead Management
Growing competition and scarce marketing resources: There really is no way around database lead management. We have outlined specific implementation steps for data-based marketing automation.
Article
Go-To-Market: Effective Marketing Campaigns Start Here
When B2B marketing fails, it is rarely because the responsible teams have invested too little energy and resources. Quite the contrary.
Article
B2B Storytelling that Reaches Customers and Marketing Goals
Marketing managers learn how they can use storytelling to make complex topics more accessible to their B2B customers without losing sight of their marketing objectives.
Impact Story
Manpower: Four-Digit MQLs in 6 Months With Standardized Marketing
How Manpower built scalable marketing infrastructure across eight European markets with andweekly and generated four-digit MQLs on the topic of Digital Workspace.
Article
Using Data-Driven Insights for your Content Strategy
Data-driven insights help your content campaign gain more visibility. We share with you the five cornerstones of a content strategy in which the right data leads to greater success.
Impact Story
Wirelane Generates 1,600 Leads in 4 Months With Marketing Campaign
In just 4 months, Wirelane was able to boost its brand awareness, launch a campaign tailored directly to a grant program and generate over 1,600 leads.
Impact Story
Contovista Increases Brand Awareness With a Shift to Lead Management
Contovista refocuses the marketing strategy, secures existing customers and attracts new ones: A smooth but effective change of direction.
Impact Story
Legartis Achieves Higher Lead Quality, Lower CPL and Faster Sales Cycles
The Swiss LegalTech Legartis wants to promote its SaaS solution. This is achieved through conversion optimisation and a targeted content strategy.
Impact Story
FRIWO Focuses on Scalable Growth Strategy Based on Digital Marketing and Sales
FRIWO does agile marketing with HubSpot. The strategy: highly relevant content and automated lead scoring for optimal lead qualification. Find out more.
Impact Story
Packwise Embarks on the Road to Success With Its Digital Marketing Strategy
It quickly became clear how much potential was untapped in the Packwise solution. What the start-up lacked, however, was a structured marketing setup and meaningful content.
Impact Story
Ramboll Strengthens Growth with Brand Awareness Campaign
Ramboll supports commercial customers and government institutions in 35 countries with their services. However, not many in the DACH region knew about their full-service offers.
Impact Story
PART Builds Digital Marketing Platform for Customer Acquisition
The SAP-provider wants to invest in its digital presence and digital marketing. Its marketing strategies and processes needed to be refreshed.
Impact Story
TWAICE Optimises Marketing and Sales Process With Hubspot and Salesforce
When TWAICE hired andweekly, the mission was clear: systematic, comprehensive lead management with measurable performance data.
Impact Story
Tink: +68% Visibility and 972% More Leads Through Content
How Tink transformed from technical provider to thought leader with andweekly – through content strategy and HubSpot as central CRM platform.
Impact Story
NavVis Enjoys Quick and Scalable Growth Thanks to Digital Marketing Processes
NavVis relies on digital marketing and sales. The goal: generate and nurture leads and qualify leads in an automated fashion. Read more here.
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