There's no shortage of marketing tools. What's missing is strategic clarity.

Blog

Growth Circle: Why Linear Funnels Slow B2B Growth

B2B buyers jump between channels, phases and buying groups. The Growth Circle replaces linear logic with integrated pipeline strategies.

Blog

AI Content Strategy: AEO and GEO for B2B Visibility

Generative AI is turning search engines into Answer Engines, reducing the visibility of traditional content. New B2B visibility requires an integrated strategy of SEO, AEO and GEO.

Impact Story

Systematic Approach to Success: thyssenkrupp Generates 1,000+ Leads

From strategy to results: thyssenkrupp makes Carbon Credits digitally successful. 1,000+ leads and 44,000 website visitors show how B2B marketing works.

Blog

Zero Click Searches: The Shift from SEO to GEO

Digital visibility continues to evolve: whilst search engine rankings remain relevant, integration into AI-generated answers increasingly gains importance.

Impact Story

myneva Doubles Lead Generation and Increases Website Traffic

European care software provider doubles leads and increases website traffic by 59% through unified marketing strategy – international scaling in just three months.

Guide

Automated Lead Management: Guide and Template

What do marketing managers need to consider when automating lead management in the CRM system? This guide contains practical insights and a ready-to-use lead scoring template.

Article

More Success with Data-Driven Lead Management

Growing competition and scarce marketing resources: There really is no way around database lead management. We have outlined specific implementation steps for data-based marketing automation.

Guide

Go-To-Market: Strategy Guide and Template

This guide helps B2B companies to approach their marketing holistically and strategically. Put your knowledge immediately to practice with our downloadable go-to-market framework.

Article

Go-To-Market: Effective Marketing Campaigns Start Here

When B2B marketing fails, it is rarely because the responsible teams have invested too little energy and resources. Quite the contrary.

Article

B2B Storytelling that Reaches Customers and Marketing Goals

Marketing managers learn how they can use storytelling to make complex topics more accessible to their B2B customers without losing sight of their marketing objectives.

Impact Story

Manpower Increases Business Efficiency through Standardised CRM Processes

Eight countries, eight different marketing processes – that is the situation Manpower is facing. The consequences: Disagreement on the priority of leads, as well as difficult benchmarking.

Article

GenAI Tools: A Safe AI Strategy for Marketing

Comprehensive risk management and selecting the right tool to use are critical aspects of using GenAI. We provide tips on AI strategy, tool selection and risk management.

Guide

GenAI Guide for Digital B2B Marketing

More than 20 applications and many essential practical tips, from brainstorming to automation: how to optimize your strategy, content, channel strategy and technology with GenAI.

Article

Using Data-Driven Insights for your Content Strategy

Data-driven insights help your content campaign gain more visibility. We share with you the five cornerstones of a content strategy in which the right data leads to greater success. 

Impact Story

Experis Achieves Four-Digit MQLs in 6 Months

andweekly works together with the marketing manager to drive digital marketing forward – from strategy, technology, and content to campaigns, processes, and the team.

Article

How Analytics is Transforming B2B Marketing

Analytics and AI is the top future trend that will have the greatest impact on B2B marketing over the next five years. This offers enormous opportunities for B2B marketing teams.

Impact Story

Wirelane Generates 1,600 Leads in 4 Months With Marketing Campaign

In just 4 months, Wirelane was able to boost its brand awareness, launch a campaign tailored directly to a grant program and generate over 1,600 leads.

Article

How GenAI Can Increase the Productivity of Marketing Teams

Marketing is one of the areas with the greatest potential for GenAI. Here, GenAI-based automation saves an average estimated 32% of working time.

Article

11 Metrics to Track Content-driven Marketing Strategies

One mistake many businesses make is generating expensive content without measuring whether it actually achieves the desired results. We’ve compiled the top 11 metrics.

Impact Story

Contovista Increases Brand Awareness With a Shift to Lead Management

Contovista refocuses the marketing strategy, secures existing customers and attracts new ones: A smooth but effective change of direction.

Guide

LinkedIn Publishing for B2B Marketing

Get inspiration for fitting content that impacts your target group. This guide comprises the important basics you need in order to make optimal use of your company’s LinkedIn account.

Article

Optimised Marketing Strategy with GenAI

We at andweekly have gathered extensive experience with GenAI in day-to-day marketing – and now we want to show you which of the technology's capabilities are the best places to start.

Impact Story

Legartis Achieves Higher Lead Quality, Lower CPL and Faster Sales Cycles

The Swiss LegalTech Legartis wants to promote its SaaS solution. This is achieved through conversion optimisation and a targeted content strategy.

Guide

Successful Content Marketing in B2B

This guide focuses on common challenges for marketing teams when planning and implementing high-value B2B content.

Impact Story

FRIWO Focuses on Scalable Growth Strategy Based on Digital Marketing and Sales

FRIWO does agile marketing with HubSpot. The strategy: highly relevant content and automated lead scoring for optimal lead qualification. Find out more.

Impact Story

Packwise Embarks on the Road to Success With Its Digital Marketing Strategy

It quickly became clear how much potential was untapped in the Packwise solution. What the start-up lacked, however, was a structured marketing setup and meaningful content.

Impact Story

Ramboll Strengthens Growth with Brand Awareness Campaign

Ramboll supports commercial customers and government institutions in 35 countries with their services. However, not many in the DACH region knew about their full-service offers.

Impact Story

NavVis Enjoys Quick and Scalable Growth Thanks to Digital Marketing Processes

NavVis relies on digital marketing and sales. The goal: generate and nurture leads and qualify leads in an automated fashion. Read more here.

Impact Story

PART Builds Digital Marketing Platform for Customer Acquisition

The SAP-provider wants to invest in its digital presence and digital marketing. Its marketing strategies and processes needed to be refreshed.

Impact Story

TWAICE Optimises Marketing and Sales Process With Hubspot and Salesforce

When TWAICE hired andweekly, the mission was clear: systematic, comprehensive lead management with measurable performance data.

Impact Story

FinTecSystems Enjoys Strong Growth With Content-Driven Marketing Strategy

With high-quality content, FinTecSystems positions itself as a thought leader in the financial world – and grows through marketing and sales automation.