Together with the B2B growth experts at &weekly, Wirelane was able to seize an unparalleled opportunity and ignite an unprecedented lead turbo.
Founded in Munich in 2016, Wirelane is now one of the industry’s more grown-up companies. The 50+ employees spread across two locations are united by the collective mission to guide people into a more sustainable future through smart EV charging solutions.
In 2021, the BMDV, the German Federal Ministry of Digital Affairs and Transport, launches a €300 million funding program for SMEs to advance the installation of publicly accessible charging infrastructure. This is an unprecedented opportunity for the cleantech-startup.
Wirelane put together a package whereby the charging station specialist added the missing 20% to the BMDV’s subsidy.
However, there was a catch! The BMDV’s funding was limited to the year 2021. The company’s product, which was not yet widely known, had yet to gain attention in relevant target segments – and time was of the essence!
Was Wirelane able to seize this opportunity and take advantage of the narrow time frame of the funding program?
