In 2021, the BMDV, the German Federal Ministry of Digital Affairs and Transport, launches a €300 million funding program for SMEs to advance the installation of publicly accessible charging infrastructure. This means a boost for the expansion of e-mobility – and a huge opportunity for Wirelane. The brand needs to raise their profile in the shortest possible time and generate many leads.
“Thanks to &weekly's extensive HubSpot and marketing experience, we were able to roll out a perfectly tailored campaign across numerous channels. It was a resounding success!”
– Constantin Schwaab, CEO Wirelane
Founded in Munich in 2016, Wirelane is now one of the industry’s more grown-up companies. The 50+ employees spread across two locations are united by the collective mission to guide people into a more sustainable future through smart EV charging solutions.
In 2021, the BMDV, the German Federal Ministry of Digital Affairs and Transport, launches a €300 million funding program for SMEs to advance the installation of publicly accessible charging infrastructure. This is an unprecedented opportunity for the cleantech-startup.
Wirelane put together a package whereby the charging station specialist added the missing 20% to the BMDV’s subsidy.
However, there was a catch! The BMDV’s funding was limited to the year 2021. The company’s product, which was not yet widely known, had yet to gain attention in relevant target segments – and time was of the essence!
Was Wirelane able to seize this opportunity and take advantage of the narrow time frame of the funding program?
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