Impact Story


Swabian SAP Service Provider Taps Into New Target Groups With Digital Marketing Strategies

PART is a leading specialist for SAP business applications in the process industry. The family-owned company had a wealth of industry experience and lots of existing contacts, but no scalable strategy that combined content, technology, and campaigns. This all changed with &weekly.


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Competitive Edge Thanks to Digital Marketing Platform

The previous systems allowed only minimal control and measurability. As such, many campaigns simply came to nothing. Only a strategic approach could engage new and existing customers and achieve the desired effect.


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From the Case Study

“With cold calling on the phone, we used to come away with a bloody nose. Now we've realised that digital marketing is more sustainable and scalable.”

– German Mayr, Founder and Managing Director PART

In Search Of New Growth Momentum

As traditional marketing and sales measures such as telemarketing were becoming less and less effective, the B2B company was in need of a digital transformation. In collaboration with &weekly, PART developed more efficient and sustainable marketing strategies and processes and deepened its strategic expertise. This created new paths for sustainable company growth.


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From A Data Silo To Measurable Impact

Following the website relaunch, the targeted alignment of the information architecture, and the successful implementation of the campaign plan, online visibility, traffic, and new customer numbers have significantly increased. PART now has full control over its marketing activities, can precisely measure their success, and guides future customers confidently through a partially automated digital marketing funnel.

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