New technologies are reshaping the market, transforming processes, and raising customer expectations – with GenAI leading the way. As Head of GenAI Excellence, Meike ensures that andweekly not only keeps pace with this change but actively drives it. She embeds GenAI as a core capability across all creative service areas and establishes standards that combine efficiency, quality, and security.

With many years of experience in content strategy and production, Meike understands the needs of modern B2B marketing teams inside out. She pairs this expertise with a keen sense for technology and processes to make GenAI actionable – from idea development to campaign execution.

Using GenAI smartly to boost efficiency and creativity at the same time – that is what it’s all about.

Whether evaluating new tools, defining quality benchmarks, or enabling teams, Meike ensures that GenAI at andweekly is more than a trend – it becomes a true competitive advantage. Her goal: measurable efficiency gains that free up space for creative excellence and help B2B brands turn technological change into real results.

Meike has been part of andweekly since 2018. After many years as a creative strategist and content specialist, she now leads the intelligent use of GenAI and makes it an integral part of our services.