Lead scoring can be complicated – or straight forward. With our comprehensive guide and Excel template, you'll be up and running in no time. Benefit from valuable tips and best practices from numerous projects.
With the help of lead scoring, you can immediately spot which leads have the best chance of converting. No more wasting time and energy on leads with no real interest.
In this guide, you'll learn step-by-step how to create a lead scoring matrix and what criteria and attributes to use to score leads. We also provide you with a practical template!
Save valuable time by using our lead scoring matrix. Simply download the Microsoft Excel spreadsheet and adapt it to your company in three steps. The guide will show you how to do it.
This way, you'll know faster which leads have the most potential and create the prerequisite for a scalable marketing and sales process – from top of the funnel to bottom of the funnel!
