Since the release of ChatGPT, the amazing capabilities of Generative AI chatbots have been captivating users. GenAI can create application letters, write poetry and even code – almost like a human. But it can also do much more.
With the appropriate specifications, the chatbot can transform into a powerful tool that takes on very specific tasks and performs them according to the user's wishes. For example, GenAI provides excellent support in designing better B2B marketing strategies. The only question is how exactly to use the GenAI tools for this purpose. We at andweekly have gathered extensive experience with GenAI in day-to-day marketing – and now we want to show you which of the technology's capabilities are the best places to start.