Go-To-Market: Effective Marketing Campaigns Start Here | andweekly

B2B marketing is complex and requires careful planning, as well as a clear strategic orientation. However, many companies fail when it comes to efficiently implementing these basics in practice.

When B2B marketing fails, it is rarely because the responsible teams have invested too little energy and resources. On the contrary: companies often take a lot of measures that they drive forward with a generous marketing budget. And then they fail.

This is the moment when companies contact us and want to know why the results of their marketing come to nothing. In this blog post, we explain why the reason for this often lies in a missing or inconsistent go-to-market strategy (GTM strategy), and what the responsible teams can do in order to create more successful marketing campaigns.