Data Analytics has long been established in the consumer sector. And it is also making great strides in B2B marketing. Below we give you an overview of which areas of B2B marketing data analytics is transforming in the most sustainable way.
According to a study, analytics and AI are the top future trend that will have the greatest impact on B2B marketing over the next five years. This offers enormous opportunities for B2B marketing teams, many of whom are currently working in high-pressure environments. Some of the most important challenges they’re seeing is higher competition, economic uncertainty, budget pressure and coordination issues between sales and marketing.
Taking this into consideration, analytics offers critical advantages. More knowledge about the target group and its needs as well as data-driven productivity gains increase the efficiency and effectiveness of measures and campaigns. Analytics also provides a decisive lever for other top trends such as personalisation and automation – and new innovations are constantly being added.