6 min read

How to Integrate Conversational Marketing into Your Lead Generation Strategy

By Tobias Gutsche on 10/07/20 13:10

Many companies have integrated lead generation into their digital marketing strategy in the form of messaging apps and chatbots. Live chat allows you to establish an immediate proximity to your prospects online. Bots are suitable for much more than just responding to customer service inquiries.

Topics: Trends
6 min read

How the Internet of Things is Drastically Reshaping SEO

By Yuki Braun on 25/03/20 14:34

Search Engine Optimisation is changing every day and adapting to the newest trends in the world of digital marketing. So, it’s no surprise that SEO strategies are taking a new, fast-growing technology into account: the Internet of Things!

Topics: Trends
8 min read

The Evolution of Search Engine Optimisation

By Yuki Braun on 25/10/19 09:25

By now, the concept of Search Engine Optimization is probably nothing new to you. With 80% of users ignoring paid ads, it’s more important than ever to organically up your ranking in Search Engine Results Pages (SERPs).

Topics: Trends
5 min read

B2B Content Marketing Statistics from Around the World

By Sven Montanus on 15/05/18 13:35

How do other B2B companies use content marketing? There are a number of exciting studies from North American and German-speaking countries that address exactly this subject. In the following article, we give you an overview of the most important statistics in content marketing, which provide answers to the following questions:

Topics: Trends
4 min read

The 5 Most Important Inbound Marketing Trends for 2018

By Immanuel Heckert on 19/12/17 10:24

Content marketing has become an integral part of the marketing mix: Around 89% of companies report that they implement content marketing measures. But which direction will content marketing take in 2018, and what changes lie ahead?

Topics: Trends