Chatbots based on generative artificial intelligence are ideal for optimising B2B marketing. Our advice is to carefully plan the rollout of GenAI tools in the corporate context. We provide tips on AI strategy, tool selection and risk management.
Raul Sfat
Recent posts by Raul Sfat
5 min read
Optimised Marketing Strategy with GenAI
Generative Artificial Intelligence (GenAI) is a real all-round talent. There are a particularly large number of applications for the new technology in marketing – and one of the most exciting is strategy optimisation.
Topics: Trends
5 min read
How GenAI Can Increase the Productivity of Marketing Teams by 100%
GenAI offers companies significant benefits. Marketing is one of the areas with the greatest potential. We explain here why GenAI has what it takes to become the new success formula for effective B2B marketing.
Topics: Trends
3 min read
Use This Lead Scoring Model to Secure Higher Conversion Rates
Are you constantly on the hunt for positive customer reviews? With a sophisticated lead scoring model in your CRM, you can really turn the tables! Distribute scores to your customers and evaluate them based on relevant criteria to determine their likelihood of buying.
Topics: Knowhow
4 min read
Almost Magical: How to Build a Lead Qualification Process
Filtering out your next customers from the huge volume of leads is the high school of marketing. By implementing our tips and using a CRM system like HubSpot, it’s absolutely doable! Discover here how lead qualification works in practice.
Topics: Knowhow
7 min read
Go-To-Market Strategy: Your Digital Marketing Master Plan in Six Steps
The idea is fantastic, the product is terrific, the feedback from all respondents is exuberant – it’s crystal clear that no one can go without your solutions. The whole world has been waiting for you. But have you ever asked the small software company or the garden tool manufacturer?
9 min read
10 Typical Marketing and Sales Challenges You Can Solve with HubSpot
Are you contemplating using the HubSpot CRM platform to digitalise your marketing and sales processes? It’s a great idea, as HubSpot Marketing Hub and HubSpot Sales Hub enable you to solve lots of problems really easily.
