LinkedIn Lead Generation

Address Qualified Target Groups in a Professional Context.


Content and Campaigns on the World’s Largest Business Network

If you want your content and offers to be seen, you need to place them where your potential customers will find them. That much is certain. And the place where millions of users move, inform and exchange opinions every day is social media. Among the wide range of channels, LinkedIn is the best for B2B marketing.

690+ Million

Users are registered on LinkedIn worldwide, 310 million of which are active every month.

180 Million

Users are in senior influencer positions; 63 million are decision-makers.


Users on LinkedIn have twice the buying power of the average web user.

Source: LinkedIn

Precise Targeting, Qualified Contacts, High Return on Investment

How can you use LinkedIn to generate more promising B2B leads? It’s simple, LinkedIn Lead Generation allows you to:

  • Get in contact with people who have buying power and authority to make decisions more quickly and directly.
  • Make the most of the information voluntarily provided by users for targeted campaigns (e.g. industry, company size or position).
  • Use precise targeting to reach exactly the right people for your campaign.
  • Place ads that pay off because they are seen more often by the appropriate audience than on other social platforms.

The prerequisite for successful lead generation via LinkedIn is a complete and authentic company profile. You should not neglect regular posting as part of a brand-compliant content strategy. You can find out more about how to correctly maintain your LinkedIn channel here.

Want to Use the Full Potential of LinkedIn For Lead Gen Campaigns?

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