Attractive Lead Magnets on Relevant Channels: This is How Inbound Works
The inbound marketing approach forms the optimal basis for productive lead generation. Why so? All measures are aimed at positioning you as an expert (thought leader) in your field with authentic, relevant content.
The effect: You attract people who are genuinely interested in your company and product. This has several benefits:
- You can bid farewell to intrusive cold calls, i.e. contacting possible (or even purchased) leads who have never interacted with your brand.
- With the help of Inbound, your leads make the first step of their own accord, e.g. by subscribing to your blog or downloading a white paper and voluntarily giving you their email address.
- You know that the leads generated by Inbound are fundamentally interested in your company, product or other helpful content. This is in contrast to purchased leads, who are very likely to be disturbed by you making contact.
Best Practice: Lead Capture Using Lead Magnets
Professionally created content elements that aim to provide valuable information to your prospects are also called lead magnets. Effective lead magnets could be white papers, e-books, checklists, guides or infographics.
Learn more about content formats here.
This content is positioned on various channels, e.g. on your blog, website or social media platforms. If someone is interested, they will be redirected to a landing page via a call-to-action (CTA), where they will receive the helpful lead magnet in return for their contact information.
You can find out what happens with the generated leads here.
