Social Publishing

Closer Proximity to and Direct Contact With Your Buyer Personas.


From Strategy to Planning and Daily Posts: Social Media Is Hard Work

Wherever you look, there is hardly a company out there without a social media presence. However, this is where the similarities end. The differences between dead accounts and followers, active exchange and real passion are nowhere as obvious as in company social media accounts. Nevertheless, social networks remain one of the most important marketing channels today.

There are almost four billion social media users across the world.

This is undoubtedly an opportunity you shouldn’t miss! After all, social media brings you closer to your buyer personas than anywhere else. Social media content comes in all shapes and colours, in the form of posts, reposts, photos, videos or stories.

From Twitter, Facebook and Instagram to LinkedIn and Xing – the selection is huge. Where is your target group and where can you best present yourself? With the wide range of different channels available, you’re sure to find the right one for your company.

Social Publishing in Five Steps

Determine a relevant social media presence based on your buyer personas

Plan posts and set up social media calendars

Load channels with your own and third-party content

Automate publishing using the available tools

Collect data, evaluate and optimise!

Looking for Active Support With Your Daily Social Media Activities?

Arrange a non-binding consultation via video call with Jannika, who is well acquainted with the everyday challenges of social media.