Pillar Pages: Interactive Encyclopedias Covering The Most Relevant Topics
Do you know the feeling of simply not being able to find sufficient information on a topic and always ending up with unprofessional sources? Badly researched or incomplete content on your website is guaranteed to cause your readers to leave in a rush! When covering large topics, you need a certain depth and scope. This is where pillar content comes into play.
You can only optimally support your buyer personas by providing well-researched, useful content. Pillar content covers a certain topic area, also known as a cluster, and provides detailed information on it from A to Z. The pillar page gives a helpful overview by taking readers from there to other pages and content offerings that deal with the individual aspects of the cluster topic in detail. Intelligently designed pillar content ensures a dynamic and reader-friendly experience.
What’s the goal of pillar content?
Recognise and understand the challenges of buyer personas and solve their pain points.
How does it work?
By providing a clearly and logically structured page where your readers can obtain comprehensive information on a relevant topic.
Whether and when pillar content makes sense for your company and how you can best ensure that it reaches your target audience is determined by the Content Strategy.
