Content Marketing

The End-to-End Solution for Content-Driven B2B Marketing.

Relevant and Authentic Content for Each Phase of the Buyer’s Journey

Content marketing is the most direct way to reach the minds and hearts of your customers. It’s the effective alternative to aggressive marketing – without intrusive advertising, cold calls and a hard selling approach.

Professional content that is easy to understand and clearly structured enables your customers to identify problems, understand their challenges and make better decisions. Relevant content helps you attract more prospects at every stage of the buyer’s journey.

Content That Reaches Your Buyer Personas Through the Right Channels at the Right Time

As specialists in content marketing, we develop a unique and effective content strategy for you. We start by finding out more about your company, your goals, your target customers and their individual needs.

Once we have a clear understanding of these key areas, we can define the appropriate content formats, e.g. blog posts or social media content. This ensures that the content reaches your customers through the right channels at the right time. The full potential of your content strategy can be unleashed through an ongoing SEO and keyword strategy. Learn more about the building blocks of a successful content strategy.

Content Audit

What content do you really need to reach and support your target group? In the Content Audit, we take a close look at your company and your prospects. We identify challenges and JTBD as the basis of the content strategy.

Content Strategy

The content strategy is your roadmap for targeted content. We determine the scope, format and channels that will bring you to your target customers most effectively.

Keyword Strategy

Keywords and topic clusters enable search engines to rank content and help users find content with added value. With our keyword strategy, they find you!

Content Creation

Content generates new leads and positions you as an expert by sharing your knowledge, informing, supporting and offering real solutions.

Social Publishing

71% of users would recommend a company if they liked its social media presence. Together with you, we plan which channels you should invest in as well as what, how and when you should post.

SEO

A successful SEO strategy ensures that the algorithms of search engines like Google can effectively match search queries and make sure your content is found by suitable prospects!